/* ============================================
   TRANSACTION FACTORY — DESIGN SYSTEM
   transactionfactory.com
   ============================================ */

/* --- Variables --- */
:root {
  --bg:       #0D0D0B;
  --bg-2:     #141412;
  --bg-3:     #1C1B18;
  --border:   rgba(240, 237, 228, 0.07);
  --border-2: rgba(240, 237, 228, 0.13);
  --border-3: rgba(240, 237, 228, 0.22);
  --text-1:   #F0EDE4;
  --text-2:   #7C7A72;
  --text-3:   #46443F;
  --demand:   #E05A3A;
  --talent:   #9B92E8;
  --product:  #3CC49A;
  --ops:      #E8A83C;
  --serif:    'Fraunces', Georgia, serif;
  --sans:     'DM Sans', system-ui, sans-serif;
  --mono:     'IBM Plex Mono', 'Courier New', monospace;
  --max-w:    720px;
  --pad:      48px;
  --py:       88px;
  --radius:   6px;
  --radius-lg: 10px;
}

/* --- Reset --- */
*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }
html { scroll-behavior: smooth; }
body {
  font-family: var(--sans);
  background: var(--bg);
  color: var(--text-1);
  font-size: 16px;
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
  -moz-osx-font-smoothing: grayscale;
}
img { max-width: 100%; display: block; }
button { font-family: inherit; cursor: pointer; border: none; background: none; }
a { color: inherit; text-decoration: none; }

/* --- Layout --- */
.container {
  max-width: var(--max-w);
  margin: 0 auto;
  padding: 0 var(--pad);
}

/* ============================================
   NAVIGATION
   ============================================ */
.nav {
  position: sticky;
  top: 0;
  z-index: 100;
  background: rgba(13, 13, 11, 0.92);
  backdrop-filter: blur(12px);
  -webkit-backdrop-filter: blur(12px);
  border-bottom: 1px solid var(--border);
}
.nav-inner {
  max-width: var(--max-w);
  margin: 0 auto;
  padding: 0 var(--pad);
  height: 56px;
  display: flex;
  align-items: center;
  justify-content: space-between;
}
.nav-logo {
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.1em;
  color: var(--text-1);
  font-weight: 500;
}
.nav-links {
  display: flex;
  align-items: center;
  gap: 28px;
}
.nav-link {
  font-size: 12px;
  color: var(--text-2);
  cursor: pointer;
  transition: color 0.15s;
  letter-spacing: 0.01em;
}
.nav-link:hover { color: var(--text-1); }
.nav-cta {
  font-size: 12px;
  font-weight: 500;
  color: var(--text-1);
  cursor: pointer;
  border-bottom: 1px solid var(--border-3);
  padding-bottom: 1px;
  transition: border-color 0.15s;
  letter-spacing: 0.01em;
}
.nav-cta:hover { border-color: var(--text-1); }

/* ============================================
   HERO
   ============================================ */
.hero {
  padding: 100px var(--pad) 80px;
  max-width: var(--max-w);
  margin: 0 auto;
}
.eyebrow {
  display: flex;
  align-items: center;
  gap: 12px;
  margin-bottom: 44px;
}
.eyebrow-line {
  flex: 1;
  height: 1px;
  background: var(--border-2);
}
.eyebrow-text {
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.1em;
  color: var(--text-3);
  white-space: nowrap;
}
.hero-h1 {
  font-family: var(--serif);
  font-size: 52px;
  font-weight: 400;
  line-height: 1.08;
  letter-spacing: -0.02em;
  color: var(--text-1);
  margin-bottom: 32px;
}
.hero-h1 em {
  font-style: italic;
  color: var(--text-2);
}
.hero-equation {
  display: flex;
  align-items: center;
  gap: 12px;
  margin-bottom: 28px;
}
.eq-line {
  width: 20px;
  height: 1px;
  background: var(--text-3);
}
.eq-text {
  font-family: var(--mono);
  font-size: 12px;
  letter-spacing: 0.08em;
  color: var(--text-2);
}
.hero-divider {
  width: 28px;
  height: 1px;
  background: var(--border-3);
  margin-bottom: 28px;
}
.hero-sub {
  font-size: 16px;
  line-height: 1.8;
  color: var(--text-2);
  max-width: 460px;
  margin-bottom: 44px;
}
.hero-sub strong { color: var(--text-1); font-weight: 500; }
.cta-row {
  display: flex;
  align-items: center;
  gap: 20px;
  flex-wrap: wrap;
}
.btn-primary {
  font-family: var(--sans);
  font-size: 13px;
  font-weight: 500;
  color: var(--bg);
  background: var(--text-1);
  border: none;
  border-radius: var(--radius);
  padding: 11px 22px;
  cursor: pointer;
  transition: opacity 0.15s;
  letter-spacing: 0.01em;
}
.btn-primary:hover { opacity: 0.88; }
.btn-ghost {
  font-size: 13px;
  color: var(--text-2);
  cursor: pointer;
  border-bottom: 1px solid var(--border-2);
  padding-bottom: 2px;
  transition: color 0.15s, border-color 0.15s;
  letter-spacing: 0.01em;
}
.btn-ghost:hover { color: var(--text-1); border-color: var(--border-3); }

/* ============================================
   PILLAR STRIP
   ============================================ */
.pillar-strip {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  border-top: 1px solid var(--border);
  border-bottom: 1px solid var(--border);
}
.pillar-cell {
  padding: 18px 20px;
  border-right: 1px solid var(--border);
}
.pillar-cell:last-child { border-right: none; }
.pillar-tag {
  font-family: var(--mono);
  font-size: 9px;
  letter-spacing: 0.1em;
  margin-bottom: 7px;
  font-weight: 500;
}
.pillar-tag.d { color: var(--demand); }
.pillar-tag.t { color: var(--talent); }
.pillar-tag.p { color: var(--product); }
.pillar-tag.o { color: var(--ops); }
.pillar-cell-name {
  font-size: 12px;
  font-weight: 500;
  color: var(--text-1);
  margin-bottom: 3px;
}
.pillar-cell-micro {
  font-size: 11px;
  color: var(--text-3);
  line-height: 1.4;
}

/* ============================================
   SECTIONS
   ============================================ */
.section {
  padding: var(--py) var(--pad);
  max-width: var(--max-w);
  margin: 0 auto;
}
.section-alt {
  background: var(--bg-2);
  border-top: 1px solid var(--border);
  border-bottom: 1px solid var(--border);
}
.section-alt .section { }
.sec-eyebrow {
  font-family: var(--mono);
  font-size: 10px;
  letter-spacing: 0.12em;
  color: var(--text-3);
  margin-bottom: 44px;
}
.sec-lede {
  font-family: var(--serif);
  font-size: 28px;
  font-weight: 400;
  line-height: 1.35;
  letter-spacing: -0.01em;
  color: var(--text-1);
  margin-bottom: 20px;
  max-width: 480px;
}
.sec-lede em { font-style: italic; color: var(--text-2); }
.sec-p {
  font-size: 15px;
  line-height: 1.85;
  color: var(--text-2);
  margin-bottom: 20px;
  max-width: 500px;
}
.sec-p strong { color: var(--text-1); font-weight: 500; }
.sec-p:last-of-type { margin-bottom: 0; }
.pull-quote {
  border-left: 1px solid var(--border-3);
  padding-left: 22px;
  margin: 36px 0;
}
.pull-quote-text {
  font-family: var(--serif);
  font-style: italic;
  font-size: 17px;
  line-height: 1.65;
  color: var(--text-1);
}
.pull-quote-attr {
  font-family: var(--mono);
  font-size: 11px;
  color: var(--text-3);
  margin-top: 10px;
  letter-spacing: 0.04em;
}
.sec-divider {
  width: 28px;
  height: 1px;
  background: var(--border-3);
  margin: 40px 0;
}
.sec-rule {
  height: 1px;
  background: var(--border);
  margin: 48px 0;
}

/* ============================================
   OUTCOMES GRID (DIAGNOSIS)
   ============================================ */
.outcomes {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 10px;
  margin-top: 36px;
}
.outcome {
  padding: 18px 20px;
  border: 1px solid var(--border);
  border-radius: var(--radius-lg);
  background: var(--bg-3);
}
.outcome-label {
  font-family: var(--mono);
  font-size: 9px;
  letter-spacing: 0.1em;
  color: var(--text-3);
  margin-bottom: 8px;
}
.outcome-title {
  font-size: 13px;
  font-weight: 500;
  color: var(--text-1);
  margin-bottom: 5px;
}
.outcome-sub {
  font-size: 12px;
  color: var(--text-2);
  line-height: 1.55;
}

/* ============================================
   FRAMEWORK PILLARS
   ============================================ */
.pillars-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 10px;
  margin-bottom: 10px;
}
.pillar-card {
  border: 1px solid var(--border);
  border-radius: var(--radius-lg);
  overflow: hidden;
  cursor: pointer;
  transition: border-color 0.2s;
  background: var(--bg-3);
}
.pillar-card:hover { border-color: var(--border-3); }
.pillar-card.active-d { border-color: var(--demand); }
.pillar-card.active-t { border-color: var(--talent); }
.pillar-card.active-p { border-color: var(--product); }
.pillar-card.active-o { border-color: var(--ops); }
.pillar-card-head { padding: 18px 20px 14px; }
.pillar-card-tag {
  font-family: var(--mono);
  font-size: 9px;
  letter-spacing: 0.1em;
  margin-bottom: 8px;
  font-weight: 500;
}
.pillar-card-title {
  font-size: 14px;
  font-weight: 500;
  color: var(--text-1);
  margin-bottom: 4px;
}
.pillar-card-desc {
  font-size: 12px;
  color: var(--text-2);
  line-height: 1.5;
}
.pillar-detail {
  max-height: 0;
  overflow: hidden;
  transition: max-height 0.35s ease, padding 0.35s ease;
  padding: 0 20px;
}
.pillar-card.open .pillar-detail {
  max-height: 500px;
  padding: 0 20px 18px;
}
.pillar-detail-rule {
  height: 1px;
  background: var(--border);
  margin-bottom: 14px;
}
.pillar-wound {
  font-family: var(--serif);
  font-style: italic;
  font-size: 13px;
  color: var(--text-2);
  line-height: 1.65;
  margin-bottom: 14px;
}
.pillar-steps { display: flex; flex-direction: column; gap: 8px; }
.pillar-step {
  display: flex;
  align-items: baseline;
  gap: 10px;
  font-size: 12px;
  color: var(--text-2);
  line-height: 1.55;
}
.step-dot {
  width: 4px;
  height: 4px;
  border-radius: 50%;
  flex-shrink: 0;
  margin-top: 6px;
}
.step-dot.d { background: var(--demand); }
.step-dot.t { background: var(--talent); }
.step-dot.p { background: var(--product); }
.step-dot.o { background: var(--ops); }
.pillar-step strong { color: var(--text-1); font-weight: 500; }
.belief-bar {
  border: 1px solid var(--border);
  border-radius: var(--radius-lg);
  padding: 22px 24px;
  background: var(--bg-3);
}
.belief-bar-label {
  font-family: var(--mono);
  font-size: 9px;
  letter-spacing: 0.1em;
  color: var(--text-3);
  margin-bottom: 12px;
}
.belief-chain {
  display: flex;
  align-items: center;
  flex-wrap: wrap;
  gap: 0;
  margin-bottom: 12px;
}
.belief-node {
  font-size: 13px;
  font-weight: 500;
  color: var(--text-1);
  padding: 7px 16px;
  border: 1px solid var(--border-2);
  border-radius: var(--radius);
  background: var(--bg-2);
}
.belief-arrow {
  font-size: 12px;
  color: var(--text-3);
  padding: 0 10px;
}
.belief-bar-sub {
  font-size: 12px;
  color: var(--text-2);
  line-height: 1.65;
  max-width: 480px;
}

/* ============================================
   HOW IT WORKS — PHASES
   ============================================ */
.phases { display: flex; flex-direction: column; }
.phase { display: grid; grid-template-columns: 52px 1fr; }
.phase-spine {
  display: flex;
  flex-direction: column;
  align-items: center;
  padding-top: 3px;
}
.phase-num {
  width: 28px;
  height: 28px;
  border-radius: 50%;
  border: 1px solid var(--border-2);
  display: flex;
  align-items: center;
  justify-content: center;
  font-family: var(--mono);
  font-size: 11px;
  color: var(--text-2);
  background: var(--bg-3);
  flex-shrink: 0;
}
.phase-spine-line {
  width: 1px;
  background: var(--border);
  flex: 1;
  margin-top: 6px;
}
.phase:last-child .phase-spine-line { display: none; }
.phase-body { padding: 0 0 48px 20px; }
.phase:last-child .phase-body { padding-bottom: 0; }
.phase-eyebrow {
  font-family: var(--mono);
  font-size: 9px;
  letter-spacing: 0.1em;
  color: var(--text-3);
  margin-bottom: 8px;
}
.phase-title {
  font-family: var(--serif);
  font-size: 22px;
  font-weight: 400;
  color: var(--text-1);
  letter-spacing: -0.01em;
  margin-bottom: 12px;
}
.phase-title em { font-style: italic; }
.phase-desc {
  font-size: 14px;
  line-height: 1.8;
  color: var(--text-2);
  margin-bottom: 16px;
  max-width: 440px;
}
.phase-desc strong { color: var(--text-1); font-weight: 500; }
.phase-deliverables { display: flex; flex-direction: column; gap: 7px; }
.phase-del {
  display: flex;
  align-items: baseline;
  gap: 10px;
  font-size: 13px;
  color: var(--text-2);
  line-height: 1.5;
}
.del-dash {
  font-family: var(--mono);
  color: var(--text-3);
  flex-shrink: 0;
}
.phase-fee {
  display: inline-block;
  margin-top: 16px;
  font-family: var(--mono);
  font-size: 11px;
  color: var(--text-2);
  border: 1px solid var(--border-2);
  border-radius: var(--radius);
  padding: 7px 14px;
  background: var(--bg-3);
  letter-spacing: 0.02em;
}

/* ============================================
   PROOF — CASE ACCORDIONS
   ============================================ */
.cases {
  border: 1px solid var(--border);
  border-radius: var(--radius-lg);
  overflow: hidden;
  margin-bottom: 36px;
}
.case-item {
  padding: 24px 28px;
  background: var(--bg-3);
  border-bottom: 1px solid var(--border);
  cursor: pointer;
  transition: background 0.15s;
}
.case-item:last-child { border-bottom: none; }
.case-item:hover { background: var(--bg-2); }
.case-top {
  display: flex;
  align-items: flex-start;
  justify-content: space-between;
  gap: 16px;
}
.case-tag {
  font-family: var(--mono);
  font-size: 9px;
  letter-spacing: 0.1em;
  margin-bottom: 7px;
  font-weight: 500;
}
.case-title {
  font-size: 15px;
  font-weight: 500;
  color: var(--text-1);
  line-height: 1.4;
}
.case-meta {
  font-size: 12px;
  color: var(--text-3);
  margin-top: 3px;
}
.case-toggle {
  font-size: 20px;
  color: var(--text-3);
  flex-shrink: 0;
  transition: transform 0.25s;
  line-height: 1;
  font-weight: 300;
  margin-top: 2px;
  user-select: none;
}
.case-item.open .case-toggle { transform: rotate(45deg); }
.case-body {
  font-size: 14px;
  line-height: 1.85;
  color: var(--text-2);
  max-height: 0;
  overflow: hidden;
  transition: max-height 0.4s ease, margin 0.4s ease;
}
.case-item.open .case-body { max-height: 600px; margin-top: 20px; }
.case-body strong { color: var(--text-1); font-weight: 500; }
.case-body p { margin-bottom: 14px; }
.case-body p:last-of-type { margin-bottom: 0; }
.case-results {
  display: flex;
  flex-wrap: wrap;
  gap: 8px;
  margin-top: 18px;
}
.result-pill {
  font-family: var(--mono);
  font-size: 10px;
  padding: 5px 12px;
  border-radius: var(--radius);
  border: 1px solid var(--border-2);
  color: var(--text-2);
  background: var(--bg-2);
  letter-spacing: 0.02em;
}

/* ============================================
   INTERSTITIAL QUOTE
   ============================================ */
.interstitial {
  padding: var(--py) var(--pad);
  border-top: 1px solid var(--border);
  border-bottom: 1px solid var(--border);
  max-width: var(--max-w);
  margin: 0 auto;
}
.int-quote {
  font-family: var(--serif);
  font-style: italic;
  font-size: 28px;
  line-height: 1.5;
  letter-spacing: -0.01em;
  color: var(--text-1);
  max-width: 520px;
  margin-bottom: 28px;
}
.int-quote em {
  font-style: normal;
  font-family: var(--sans);
  font-weight: 500;
  color: var(--text-1);
}
.int-line { display: block; margin-bottom: 5px; }
.int-gap { display: block; margin-bottom: 20px; }
.int-attr {
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.06em;
  color: var(--text-3);
}

/* ============================================
   OFFER SECTION
   ============================================ */
.offer-card {
  border: 1px solid var(--border-3);
  border-radius: var(--radius-lg);
  overflow: hidden;
  margin-bottom: 12px;
}
.offer-head {
  padding: 30px 30px 26px;
  border-bottom: 1px solid var(--border);
  background: var(--bg-2);
}
.offer-tag {
  font-family: var(--mono);
  font-size: 9px;
  letter-spacing: 0.1em;
  color: var(--text-3);
  margin-bottom: 10px;
}
.offer-title {
  font-family: var(--serif);
  font-size: 24px;
  font-weight: 400;
  color: var(--text-1);
  letter-spacing: -0.01em;
  margin-bottom: 8px;
}
.offer-title em { font-style: italic; }
.offer-subtitle {
  font-size: 13px;
  color: var(--text-2);
  line-height: 1.65;
  max-width: 420px;
}
.offer-body {
  padding: 26px 30px;
  background: var(--bg-3);
}
.offer-what-label {
  font-family: var(--mono);
  font-size: 9px;
  letter-spacing: 0.1em;
  color: var(--text-3);
  margin-bottom: 14px;
}
.offer-items {
  display: flex;
  flex-direction: column;
  gap: 10px;
  margin-bottom: 24px;
}
.offer-item {
  display: flex;
  align-items: baseline;
  gap: 10px;
  font-size: 13px;
  color: var(--text-2);
  line-height: 1.55;
}
.offer-item strong { color: var(--text-1); font-weight: 500; }
.offer-rule { height: 1px; background: var(--border); margin-bottom: 24px; }
.offer-fee-row {
  display: flex;
  align-items: baseline;
  justify-content: space-between;
  flex-wrap: wrap;
  gap: 12px;
  margin-bottom: 22px;
}
.offer-fee {
  font-family: var(--serif);
  font-size: 28px;
  font-weight: 400;
  color: var(--text-1);
  letter-spacing: -0.01em;
}
.offer-fee-note {
  font-family: var(--mono);
  font-size: 11px;
  color: var(--text-3);
}
.btn-offer {
  width: 100%;
  text-align: center;
  font-family: var(--sans);
  font-size: 13px;
  font-weight: 500;
  color: var(--bg);
  background: var(--text-1);
  border-radius: var(--radius);
  padding: 13px 22px;
  cursor: pointer;
  transition: opacity 0.15s;
  letter-spacing: 0.01em;
}
.btn-offer:hover { opacity: 0.88; }
.secondary-cards {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 10px;
  margin-bottom: 36px;
}
.sec-card {
  border: 1px solid var(--border);
  border-radius: var(--radius-lg);
  padding: 22px 22px;
  background: var(--bg-3);
  display: flex;
  flex-direction: column;
}
.sec-card-tag {
  font-family: var(--mono);
  font-size: 9px;
  letter-spacing: 0.1em;
  color: var(--text-3);
  margin-bottom: 8px;
}
.sec-card-title {
  font-size: 14px;
  font-weight: 500;
  color: var(--text-1);
  margin-bottom: 8px;
}
.sec-card-desc {
  font-size: 12px;
  color: var(--text-2);
  line-height: 1.65;
  margin-bottom: 14px;
  flex: 1;
}
.sec-card-fee {
  font-family: var(--mono);
  font-size: 11px;
  color: var(--text-2);
  border-top: 1px solid var(--border);
  padding-top: 12px;
  letter-spacing: 0.02em;
}
.not-right {
  border: 1px solid var(--border);
  border-radius: var(--radius-lg);
  padding: 26px 28px;
  background: var(--bg-2);
}
.not-right-label {
  font-family: var(--mono);
  font-size: 9px;
  letter-spacing: 0.1em;
  color: var(--text-3);
  margin-bottom: 10px;
}
.not-right-title {
  font-size: 15px;
  font-weight: 500;
  color: var(--text-1);
  margin-bottom: 14px;
}
.not-right-items { display: flex; flex-direction: column; gap: 9px; }
.not-right-item {
  display: flex;
  gap: 12px;
  font-size: 13px;
  color: var(--text-2);
  line-height: 1.55;
}
.not-right-item span:first-child { color: var(--text-3); flex-shrink: 0; font-family: var(--mono); }

/* ============================================
   ABOUT SECTION
   ============================================ */
.creds-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 8px;
  margin: 36px 0;
}
.cred-card {
  padding: 18px 20px;
  border: 1px solid var(--border);
  border-radius: var(--radius);
  background: var(--bg-3);
}
.cred-num {
  font-family: var(--serif);
  font-size: 26px;
  font-weight: 400;
  color: var(--text-1);
  letter-spacing: -0.02em;
  margin-bottom: 4px;
}
.cred-label {
  font-size: 11px;
  color: var(--text-2);
  line-height: 1.45;
}

/* ============================================
   FOOTER
   ============================================ */
.footer {
  border-top: 1px solid var(--border);
  padding: 32px var(--pad);
  display: flex;
  align-items: center;
  justify-content: space-between;
  flex-wrap: wrap;
  gap: 12px;
  max-width: var(--max-w);
  margin: 0 auto;
}
.footer-logo {
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.08em;
  color: var(--text-3);
}
.footer-tagline {
  font-family: var(--mono);
  font-size: 11px;
  color: var(--text-3);
  letter-spacing: 0.04em;
}

/* ============================================
   RESPONSIVE
   ============================================ */
@media (max-width: 640px) {
  :root {
    --pad: 24px;
    --py: 64px;
  }
  .hero-h1 { font-size: 36px; }
  .pillar-strip { grid-template-columns: 1fr 1fr; }
  .pillar-cell:nth-child(2) { border-right: none; }
  .pillar-cell:nth-child(3) { border-right: 1px solid var(--border); border-top: 1px solid var(--border); }
  .pillar-cell:nth-child(4) { border-top: 1px solid var(--border); }
  .pillars-grid { grid-template-columns: 1fr; }
  .outcomes { grid-template-columns: 1fr; }
  .secondary-cards { grid-template-columns: 1fr; }
  .creds-grid { grid-template-columns: 1fr 1fr; }
  .nav-links .nav-link { display: none; }
  .belief-chain { gap: 4px; flex-wrap: wrap; }
  .int-quote { font-size: 22px; }
  .offer-fee { font-size: 22px; }
}